In the News...


April 25, 2012

The Petroleum Quality Institute of America (PQIA) issues a Don't Buy for Bullseye Motor Oil. This product can cause significant damage to car engines.  


More than a year after first reporting on serious issues with a sample of Bullseye Motor Oil purchased in Michigan, PQIA tested another sample of Bullseye purchased in Phillipsburg, New Jersey on March 19, 2012. Once again the sample tested is far off specification and potentially damaging to car engines. Test data on this sample indicate it may contain used oil,  and has high levels of aluminum, iron, and silicon. In addition, the product has virtually no zinc which is a vital antiwear additive in motor oil.


The Petroleum Quality Institute of America first became concerned about Bullseye Motor Oil when it purchased quart bottles of 10W-30 at a convenience store in Sturgis, MI in January of 2011. The product was so far off industry specifications that it could cause serious damage to engines.  As a result, PQIA issued a Consumer Alert advising of the potential dangers in using this engine oil. 

Six months later PQIA purchased another sample of Bullseye in Austintown, OH, this time a 5W-30.  The test results showed this product bore no resemblance to a 5W-30 engine oil, and again PQIA issued a Consumer Alert warning of the potential damage this product can cause to an engine.   


Here we are, over a year later, and convenience stores are still stocking the shelves with this off-spec engine oil. Further, the sale of Bullseye Motor Oil is not isolated to Michigan, Ohio and New Jersey. PQIA understands the brand is also on retail shelves at convenience stores in Wisconsin, Illinois, Indiana, Pennsylvania, and New York. And in some cases it is the only brand on the shelf.   


For these reasons, PQIA issues a Don't Buy for Bullseye Motor Oil.   









The Petroleum Quality Institute of America is able to serve buyers and consumers of lubricants in part through the generous support of lubricant manufacturers, marketers, and others. Please contact us at the link below if you too would like to sponsor PQIA's efforts to help assure the quality of lubricants in the marketplace.
Click here to contact us about how you can help supporter PQIA's efforts
or call us at



PQIA’s mission is to serve the consumer of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace. It is expected that this improved visibility of quality will lead to wider conformance by lubricant manufacturers to specification and performance claims.






The Petroleum Quality Institute of America (PQIA) Code of Ethical Business Conduct (Code) is the cornerstone of the PQIA initiative as it clearly and strictly defines the standards by which PQIA and its management, employees, and supporter (“Supporters”) will conduct business in the lubricants marketplace.  
Code of Ethical Business Conduct

The Petroleum Quality Institute of America's Advisory Board comprises a distinguished group of professionals with prominence in a broad range of fields in the lubricants business.

The role of the Advisory Board is to provide PQIA's management with guidance, advice, recommendations and counsel in how to best pursue PQIA's purpose and mission.

Click here for AB Members